TomTom and Microsoft creates AI-based conversational assistant for vehicles

TomTom and Microsoft creates AI-based conversational assistant for vehicles
(Photo: Business Wire)

TomTom and Microsoft’s Collaboration on Advanced AI-Powered Conversational Assistant for Vehicles

TomTom, the digital mapping specialist, announced on Tuesday its strategic partnership with tech giant Microsoft to develop an advanced artificial intelligence (AI)-powered conversational assistant tailored for vehicles.

This innovative assistant is designed to facilitate natural and seamless communication between users and their vehicles, offering voice interaction capabilities across infotainment, location search, and vehicle command systems, according to a statement released by TomTom.

To bring this project to fruition, TomTom harnessed the power of various Microsoft services, including the Azure OpenAI Service. This service, a product of collaboration with OpenAI, enables enterprises to leverage large language models (LLM), such as ChatGPT, for diverse applications.

The voice assistant developed through this partnership is not confined to TomTom’s ecosystem alone. It can be seamlessly integrated into other automotive infotainment systems, enhancing its accessibility and usability across a broader spectrum of vehicles. Furthermore, the technology is an integral part of TomTom’s Digital Cockpit, an open and modular in-vehicle infotainment platform.

TomTom’s Strategic Investment in Generative AI and Ongoing Collaboration with Microsoft

TomTom, a notable competitor to industry giants like Google Maps and HERE, has been strategically investing in generative AI. Taco Titulaer, the company’s Finance Chief, emphasized this commitment in October, stating that TomTom is dedicating significant resources, including time, money, and personnel, to harness the potential of generative AI.

“Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions,” says Mike Schoofs, Chief Revenue Officer, TomTom. “Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”

“With this next generation of AI, we have a unique opportunity to accelerate innovation across the entire automotive sector,” said Dominik Wee, Corporate Vice President for Manufacturing and Mobility, Microsoft. “We’re building on our longstanding collaboration with TomTom and bringing together AI advances across the Microsoft Cloud with TomTom’s automotive expertise to provide drivers and carmakers with new AI-powered tools. This integration will enable OEMs to offer highly differentiated and unique cockpit experiences, while preserving their unique brand identity.”

This recent collaboration builds upon TomTom’s existing relationship with Microsoft, which dates back to 2016 when the Dutch map maker first became involved in powering Azure Maps location services. The synergy between TomTom’s mapping expertise and Microsoft’s technological prowess has now culminated in a cutting-edge AI-driven conversational assistant for vehicles, poised to redefine the automotive user experience.

In a related development, TomTom had earlier introduced an LLM plug-in for ChatGPT in July, allowing users of the chatbot to seamlessly plan trips and explore new destinations using TomTom’s comprehensive maps. The continuous innovation and collaboration between TomTom and Microsoft underscore their commitment to pushing the boundaries of technology in the automotive and mapping sectors.

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Source(s): Yahoo Finance

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