Detailed guide on how to transfer ownership of a Facebook Page from one account to another swiftly in 2023

KEY HIGHLIGHTS
  • Business Transactions: Transfer ownership of a Facebook page is crucial in business deals, ensuring the new owner controls the official business presence.
  • Agency Services: Facebook agencies often transfer ownership to clients after campaign completion, maintaining client control over their page.
  • Personal Pages: For personal pages created for others, transferring ownership ensures capable hands manage the page in unforeseen circumstances.
  • Admin Requirement: To initiate ownership transfer, being an admin of the Facebook Page is essential. Contact the current admin if needed.
  • Key Terms: Familiarize yourself with terms like Facebook Business Manager, Page Roles, and Page Owner for a smoother ownership transfer process.
  • Step-by-Step Guide: Follow the provided steps, including logging in, accessing settings, and sending invitations, for a successful Facebook Page ownership transfer.
How to transfer ownership of a Facebook Page from one account to another?
Transfer Ownership of a Facebook Page (Image Credit: Austin Distel/Unsplash)

You’re likely here because you want to know how to transfer ownership of a Facebook page. It’s not something you usually think about when creating a page, but there are situations where it becomes necessary. For example, if someone buys your company and needs control over all assets, including the Facebook page. Or maybe you’ve made a separate Facebook account to manage your business pages. If you’re in a similar situation and looking for a clear guide on how to transfer ownership, you’re in the right place.

Don’t worry; we’ve put together the best guide to help you understand the process of transferring Facebook Page ownership to a new user.

Firstly, it’s crucial to be an admin of the Facebook Page you want to transfer. If you’re not, you’ll need to find a way to contact the current admin before proceeding. Before we dive into the steps for transferring ownership, let’s explore the most common reasons you might want to do this.

Possible Reasons To Transfer Ownership of a Facebook Page

There are a few reasons why you might want to transfer ownership of a Facebook page.

Business Purposes

When you’re running a business, it’s essential to have a dedicated Business Page on Facebook. This helps separate your personal activities from your business operations. If you decide to sell your business, transferring the ownership of the Facebook page is part of the deal. This ensures that the new owner takes control of the official business presence on Facebook.

Agency Work

If you’re operating as a Facebook agency, you might be managing multiple pages for different clients. Facebook agencies often assist businesses in growing through advertising campaigns. Once the agency’s work is done, it’s common to transfer ownership of the Facebook page to the client. This ensures that the client maintains control over their page after the campaign is finished.

Personal Pages for Others

Sometimes, you might create a Facebook page for a friend or relative who is not tech-savvy. As the administrator, if something happens and you’re unable to manage the page anymore, it’s a good idea to transfer ownership to the next of kin. This ensures that the page remains in capable hands and can be looked after by someone else.

In summary, transferring ownership of a Facebook page is often tied to business transactions, the completion of agency services, or the need to pass on responsibility for a personal page. It’s a way of ensuring that the right person or entity has control over the page for its intended purpose.

Key Terms in Transferring Ownership of a Facebook Page

Here are some important terms you might come across when transferring ownership of a Facebook page. Understanding these terms will make the ownership transfer process smoother.

Facebook Page

A Facebook page is like a profile for businesses, brands, celebrities, and causes. It helps in communicating with fans and customers on the social media platform. Unlike personal profiles, Facebook pages have fans instead of friends.

Facebook Business Manager

This is a tool that lets you manage multiple business assets, including Facebook pages, from one place. It helps in controlling user permissions, ensuring the security and privacy of all business assets on Facebook. You can grant different levels of access to team members based on their roles.

Page Roles

These are roles assigned to individuals to help manage a Facebook page. Different roles have different levels of access and permissions. The main roles include:

  • Admin: Has the highest level of access, can manage all aspects of the page.
  • Editor: Can perform most tasks except assigning roles.
  • Moderator: Handles customer service but can’t create content.
  • Advertiser: Creates ads and views page insights.
  • Analyst: Can only view page insights, suitable for content strategy.
  • Custom: Tailor-made roles based on business needs.
Page Owner on Facebook

This is the person who registers the domain name and sets up the Facebook page. Unlike the admin, the owner can make changes only in the settings. Anyone, including clubs and businesses, can be a page owner.

Page Settings

These settings allow you to control how your Facebook page appears. You can manage visibility, age restrictions, page roles, and link other social media accounts.

Facebook Sidebars

These are columns on the left and right sides of the news feed. The left menu includes functions like creating ads or events, while the right column contains ads and trending topics. They provide important information and actions for businesses.

So, how to transfer ownership of a Facebook Page to another account?

Step 1: Login to the Facebook account with which the page was created initially.

Step 2: Click on the profile icon on top right corner of the screen.

Step 3: It will open the account drop down menu and you will find the Facebook page of which you want to transfer the ownership.

Step 4: Click on the page to switch to the Page profile (in our case Slash Insider).

Click on the page to switch to the Page profile
Click on the page to switch to the Page profile

Step 5: Again click on the profile icon and open the account menu.

Step 6: Now, click on the “Settings & Privacy” option.

click on the
Click on the “Settings & Privacy” option

Step 7: Again, click on “Settings,” which will open the page settings.

Again, click on
Again, click on “Settings”

Step 8: Click on “New Page Experiences.”

Click on
Click on “New Page Experiences.”

Step 9: Click on “Add New” next to the “People with Facebook access.”

Click on
Click on “Add New” next to the “People with Facebook access.”

Step 10: A popup will appear, giving snapshot of Facebook access, click “Next.”

A popup will appear, giving snapshot of Facebook access, click
A popup will appear, giving snapshot of Facebook access, click “Next.”

Step 11: In the next step, enter the name of the person to whom you want to transfer ownership of a Facebook page. Do note, just like in our case, there might be many results of the entered name, therefore, we recommend to directly enter the profile link of that person.

 In the next step, enter the name of the person to whom you want to transfer the ownership of a Facebook page.
In the next step, enter the name of the person to whom you want to transfer ownership of a Facebook page.

Step 12: Go to the profile page of that person, and copy the profile URL.

Go to the profile page of that person, and copy the profile URL.
Go to the profile page of that person, and copy the profile URL.

Step 13: Paste the profile URL in the popup you got in step 11 and you will see that the name of the person that you want to transfer ownership of a Facebook page appears. (This can be confirmed with the profile picture they have on their Facebook profile)

Paste the profile URL in the popup you got in step 11 and you will see that the name of the person that you want to transfer the ownership of a Facebook page appears.
Paste the profile URL in the popup you got in step 11 and you will see that the name of the person that you want to transfer ownership of a Facebook page appears.

Step 14: In the next popup, scroll down a little and you will find an option to toggle which will give complete ownership of your Facebook page to the person you selected in Step 13.
Note: It is important to toggle on this option to transfer ownership of a Facebook page.

Find an option to toggle which will give complete ownership of your Facebook page
Find an option to toggle which will give complete ownership of your Facebook page

Step 15: Click “Give Access” and enter the password to confirm the ownership transfer.

Click
Click “Give Access” and enter the password to confirm the ownership transfer.

On clicking “Confirm” button, Facebook will send an invitation link to that person and he/she/they need to then accept the ownership by clicking on the invite link. The invitation link is set to expire in 31 days.

Invite link in the inbox to completely transfer ownership of a Facebook page
Invite link in the inbox to accept the ownership of a Facebook page

The said person will receive a notification in their notification centre as well.

Invite to accept the ownership of Facebook Page in Notification Centre
Invite to accept the ownership of Facebook Page in Notification Centre

You also have an option to cancel the invitation in case you change your mind.

 an option to cancel the invitation
An option to cancel the invitation

How to accept the invitation to completely transfer ownership of a Facebook page?

Step 1: Click on the “Review Invitation” button in the email received from the Facebook or click on the notification in your notification centre as shown in Step 15 of previous section.

Step 2: This will open the said page (in our case Slash Insider) and you will find an option called “Review Invitation.”

find an option called
Find an option called “Review Invitation.”

Step 3: In order to transfer ownership of a Facebook page, click on “Next” and then “Accept,” and finally click on “Switch now” button.

Click
Click “Next” to proceed to accept ownership
Click
Click “Accept” to transfer ownership of a Facebook page
Confirmation of accepting the ownership of the Facebook page
Confirmation of accepting the ownership of the Facebook page

After clicking on “Switch Now” you will see all the admin privileges for the page.

Step 4: Now, go to the “New Page Experiences” as explained in previous section.

Step 5: Remove yourself from managing the page in order to have the new owner complete privileges.

Wrapping Up!

The need to transfer ownership of a Facebook page may arise for various reasons, such as business transactions, the completion of agency services, or passing on responsibility for a personal page.

Key Reasons for Transferring Ownership

  1. Business Purposes: In the event of selling a business, transferring Facebook page ownership ensures the new owner controls the official business presence.
  2. Agency Work: Facebook agencies often transfer ownership of a Facebook page to clients after completing advertising campaigns, allowing clients to maintain control of their pages.
  3. Personal Pages for Others: Transferring ownership is practical when managing a page for someone less tech-savvy, ensuring responsible handling.

Key Terms in Ownership Transfer

  • Facebook Page: A platform for businesses, brands, and causes to communicate with fans.
  • Facebook Business Manager: A tool to manage multiple business assets, including pages, from one place.
  • Page Roles: Different roles (Admin, Editor, etc.) with varying levels of access to manage a Facebook page.
  • Page Owner: The person who registers the domain name and sets up the Facebook page.

Ownership Transfer Process

  1. Login and Access Page Settings: Log in to the account that created the page, access the page settings, and choose “New Page Experiences.”
  2. Add New User: Click on “Add New” next to “People with Facebook access” and enter the new owner’s name or profile URL.
  3. Complete Transfer: Confirm the transfer by toggling the ownership option and clicking “Give Access,” entering the password.
  4. Accept Invitation (New Owner): The new owner receives an invitation, accepts it, and gains admin privileges by clicking “Switch Now.”
  5. Final Steps: The previous owner removes themselves from managing the page, completing the transfer process.

This step-by-step guide ensures a smooth transition of Facebook page ownership, maintaining control and access for the intended owner. Also, make sure to change the ownership from Meta Business Suite.