How Entrupy’s AI Authentication Ensures 99.1% Accuracy for Luxury Goods

Entrupy utilizes AI to authenticate luxury goods for resale, including brands like Gucci and Louis Vuitton. Users take detailed photos with Entrupy’s hardware device, and the AI cross-references them with a vast database. The service claims 99.1% accuracy, generating certificates for retailers to assure customers of product authenticity in the competitive resale market.

How Entrupy's AI Authentication Ensures 99.1% Accuracy for Designer Items

Is That Luxury Bag Real? AI Knows!

Ever worry your vintage Chanel is a clever fake? Worry not, fashion fans! Artificial intelligence (AI) is here to the rescue, thanks to Entrupy, a tech company using AI to spot designer handbag and sneaker fakes in the resale market.

Founded in 2012, Entrupy boasts its AI technology used by hundreds of vintage resellers (as of December 2020). And with the AI boom in full swing, this tool could be a game-changer for luxury resellers.

Right now, Entrupy focuses on big names like Balenciaga, Burberry, Gucci, and Louis Vuitton. This AI tool could be just what luxury resellers need to build trust with wary customers, ensuring they get the real deal.

“It adds trust and makes it verifiable by a neutral third party,” explained Entrupy’s CEO, Vidyuth Srinivasan, in an interview. In simpler terms, customers know they’re not just trusting a reseller’s word; they have an independent AI confirming the product’s authenticity.

Entrupy claims 99.1% Accuracy: AI Knows Best?

Entrupy’s popularity soared in October 2023 when TikTok partnered with them to sniff out fakes on their new e-commerce platform, TikTok Shop. This comes as no surprise, considering the recent buzz around AI tools like ChatGPT.

So, how does this AI magic work? Users simply take photos of the item from every angle using their smartphone housed in Entrupy’s special device. This device boasts microscopic lenses, magnifying the phone camera to capture tiny details like designer plaques and materials.

These photos then get compared to a massive database of authentic items using an AI algorithm. In minutes, Entrupy delivers its verdict: real or fake, with a claimed 99.1% accuracy rate. If it’s the real deal, retailers get an official certificate to proudly display.

Limitations: Not All Heroes Wear AI Suits

However, Entrupy isn’t perfect. The CEO admits they currently only authenticate major brands, as those are the prime targets for fakers.

Entrupy couldn’t be reached for comment at the time of writing, but that’s okay! We still have plenty to ponder.

Beyond Handbags: The Rise of AI Gadgets

Entrupy isn’t the only AI hardware making waves. In September 2023, Meta launched the second version of its Ray-Ban Meta smart glasses, complete with a built-in AI assistant you can chat with. And just two months later, AI startup introduced their AI pin, projecting information onto your palm using light!

The future seems filled with AI-powered gadgets, and who knows what wonders await? Perhaps one day, AI will be the ultimate fashionista, sorting out your closet and ensuring every piece is authentic and fabulous.

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Source(s): Business Insider

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